Sunday, June 17, 2007

Staging your condo to sell

The thing that always drives me crazy is the way that people always have articles and info on staging your home that start with "your yard must be freshly mowed" Well if you have a condo you have no yard so why not look at the condo and the buyers of a condo differently than you look at a house. The priorities for staging a condo to sell are much different than the priorities of staging a house to sell. Here are some great tips.

When staging condominiums there are fundamental principles which MUST be applied. Too often sellers believe the art of home staging and condo staging is exactly the same thing. This way of thinking will cause them to make their FIRST mistake . . . which could result in their condo sitting along side countless others . . . long after the buyers have gone home!

The following is a list of additional mistakes to avoid when staging your condo for sale:

Think Square Footage - Many condominiums have limited space. When planning your furniture layout, instead of thinking square footage . . . think square inch, and make each one count!

Size Really Does Matter - When shopping for furniture focus on scale and proportion, NOT bigger is better! Oversized furniture may look great on the showroom floor, but when you get it home it will look much different. You will swear that the "elephant in the room" is definitely not what you ordered!

Flex Areas - Condo living calls for carefully planned, creatively designed, multifunctional spaces known as flex areas. Because of the growing demand to meet the diverse needs of today's condo buyer, more and more manufacturers are offering proportionately scaled, multipurpose furniture to their lines. They include upholstered slipper chairs that fold out into guest beds, ottomans that serve as extra seating and storage, high-low tables that instantly transform from cocktail tables into dining tables for entertaining . . . just to name a few. And for the savvy targetted condo buyer, staging a multi media/home office area is always advisable.

Defining Spaces - Whether you prefer the clean, contemporary lines of ultra urban or the graceful warm feel of timeless traditional - remember to use COLOR to define your spaces and create memorable WOW effects. Too often sellers believe that by keeping the walls neutral, it will make the limited space of a condo look larger. Actually the opposite is true. By bumping out a few accent walls with well chosen COLORS you not only will add excitement to the room, but visually add depth, giving the illusion that the space is larger than it is.

Presentation Is Everything - Choose fewer, but larger, more dynamic artwork and accessories. This is one of the most frequently made mistakes by sellers who believe you should do quite the opposite. Just remember . . . scale down your furniture and scale up your artwork and accessories to successfully stage a condo with limited space. Your presentation and end result will certainly be more dramatic . . . and memorable!

Jeannene Edwards, owner of Interiors Defined, Inc. is a professional home stager and licensed interior designer in Orlando, Florida., and

There are a few tips here to better understand why your condo is different and what to do to get it sold easier. Again, your condo is not a detached house so do not stage it that way.

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